Vincent Lavenu, General Manager, and his team, AG2R LA MONDIALE and CITROËN, are proud to unveil the new jersey of the AG2R CITROËN TEAM professional cycling team. From January 1st 2021, AG2R LA MONDIALE, historical title partner, and Vincent Lavenu welcome CITROËN as co title partner. The two groups have jointly committed themselves until 2025. This jersey marks the beginning of a new collaboration and opens the first pages of a new chapter in the team's history.
The design of the AG2R CITROËN TEAM jersey was a challenge for the cycling team and its two main partners. Five months of work were necessary to create a graphic identity which is not satisfied with a juxtaposition of several brands but which makes the choice of a white jersey and a brown shorts, with a strong, unique and remarkable graphic design in the peloton. It perfectly illustrates the shared audacity, the alliance and the ambitions of the partners.
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[su_quote cite="VINCENT LAVENU, General Manager of the team"]
VINCENT LAVENU: "The illustration of our identity
"A jersey unites our entire team, riders and members of the coaching staff. It is also the rallying point for our fans. This jersey AG2R CITROËN TEAM marks the beginning of a new chapter in our history. It is the result of a long work between AG2R LA MONDIALE and CITROËN, based on common values. I am very proud of the result. Our graphic identity is evolving but our core identity is not changing. We can't wait to see our riders start with their newAG2R CITROËN TEAM."[/su_quote]
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[su_quote cite="CLEMENT CHAMPOUSSIN"]
CLEMENT CHAMPOUSSIN : " Aesthetic and atypical
"We are going to start a new adventure and this jersey is the illustration of it! I've rarely had the opportunity to ride in a predominantly white jersey and I was happy to see the final result. It is aesthetic and atypical. I arrived at Chambéry Cyclisme Formation in 2017 before becoming a professional in April 2020. It was a very special year for me. I can't wait to wear the jersey AG2R CITROËN TEAM in the race and contribute to this new chapter."[/su_quote]
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[su_quote cite="LAURENT BARRIA, CITROËN Marketing and Communication Director"]
LAURENT BARRIA: "A founding act
"We are proud to have CITROËN as a partner of the France Cyclisme team led by Vincent Lavenu alongside AG2R LA MONDIALE. This team shares our values of audacity, performance, exemplarity and proximity to the public and all cycling enthusiasts. The revelation of the team's new identity AG2R CITROËN TEAM and its jersey is a founding act in our collaboration. Its bold graphics and typographic choices perfectly illustrate our ambition in this partnership that we imagine will be promising on the roads of major international events."[/su_quote]
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[su_quote cite="ANDRE RENAUDIN, CEO of AG2R LA MONDIALE "]
ANDRE RENAUDIN: "A strong symbol
"AG2R Prévoyance and then AG2R LA MONDIALE have been working with Vincent Lavenu and his team for 23 years. This long-term support has enabled him to progress and grow. We welcome CITROËN to enable the team to take a new step in its development and to perform on the biggest races of the World Tour. The evolution of the jersey, with its bold graphics, is a strong symbol of this, as we visually welcome CITROËN at the heart of our AG2R LA MONDIALE brand."[/su_quote]
