Our partners
Since its creation in 1976, DECATHLON has been committed to working alongside sportsmen and women, from the occasional amateur to the elite athlete, by designing innovative, clever, practical and high-performance products and services. DECATHLON designs memorable and even revolutionary sports experiences for both amateur and top-level athletes, whatever their level of ability.
From distributor to designer
That's right! Most of the products sold on our shelves are designed by DECATHLON teams. 10 years after its creation in 1986, DECATHLON took a new direction in designing sports products and services. Some of these products, which have since become iconic, have changed the way sports are practiced by meeting the requirements of the most seasoned athletes as well as everyday sportsmen and women who practice for the love of sport, whatever their objective.
Innovating to inspire and protect playgrounds
DECATHLON is not just a retailer, but a true trendsetter in the world of sports, through a constant drive for innovation. A product must not only be aesthetically pleasing, it must also be adapted to its intended use and arouse emotion.
The brand thus offers ever more effective products, adapted to the requirements of each discipline, but which also meet the challenges of sustainable development. Aware that its activities have an impact on the environment, DECATHLON aims to be a major player in change. DECATHLON has set itself the objective of evolving and transforming itself to meet the challenges of tomorrow with its Transition Plan 2020-2026, which is based on 3 pillars: developing people, preserving nature and creating sustainable value.
A commitment to the customer experience
DECATHLON puts the consumer at the center of the experience, facilitating access to an inspiring world of sports. Through its stores, dedicated customer service and intuitive online site, the brand creates an environment conducive to exploration, trial and discovery. Always on the lookout for innovations for its customers, DECATHLON pursues its efforts in this area and develops new immersive experiences to accompany them as closely as possible to their needs, whether they are at home or in one of its 1,750 stores around the world.
Partnerships and involvement in world sport
For many years, DECATHLON has been working with professional athletes and industrial partners, reinforcing its legitimacy and expertise in design and innovation.
DECATHLON's commitment to the DECATHLON AG2R LA MONDIALE team is a perfect opportunity to associate its name with a popular sport with recognized values of commitment, cohesion and emotion, and to encourage as many people as possible to take up cycling.
This partnership is a perfect illustration of DECATHLON's mission: to get as many people moving as possible, young and old, beginners and experts alike.
Our mission:
Through our expertise and advice, we help everyone to better protect their lives and those of their loved ones, and to secure their income and assets.
Our businesses :
Saving
Retirement
Healthcare
Personal protection
A unique DNA
For more than 115 years, we have been doing business by combining solidarity and performance in a sustainable way, with a dual commitment to transparency and benevolence towards our 15 million policyholders. Present in mainland France and its overseas territories, we maintain close relationships with over 500,000 corporate customers. Our paritarian and mutualist model puts them at the heart of our decisions, directly or via their representatives: our interests are their interests.
Our constant adaptation to economic, social, technological and regulatory developments enables us to make a lasting commitment to our customers. We provide them with benchmarks and personalized advice to help them take control of their health, their retirement, the protection of their loved ones and their assets, and enable them to take control of tomorrow. In this way, we contribute to strengthening community life.
Historically born of the regions, AG2R LA MONDIALE has succeeded in creating a genuine territorial base, so as to be in direct touch with the realities on the ground and attentive to the needs of its policyholders.
The Group has been a committed player for many years. Indeed, our commitment to society permeates all our businesses and activities, and inspires our decisions in terms of responsible investment, social action, human resources and environmental policy.
AG2R LA MONDIALE's Vivons Vélo program
AG2R LA MONDIALE has been a partner of the eponymous cycling team since 1997. Keen to promote the benefits of sport with a view to health prevention, the Group's Vivons Vélo program, created in 2015, aims to encourage as many people as possible to take up cycling. Its aim: to encourage French people to (re)take up this universal sport, which is accessible to all ages and particularly suitable for maintaining one's health capital.
Main partner
VAN RYSEL ("which comes from Lille" in Flemish) is the road cycling brand born just a few kilometers from the iconic cobbled sectors, including the world's most legendary one-day race.
Founded in 2019, it is aimed at cyclists the world over, whatever their level, goal or vision of cycling.
With their passion for high technology, VAN RYSEL's teams set the highest standards to satisfy both riders professionals and amateur pelotons. With research and development at the heart of its priorities, the brand works with athletes and industrial partners to design innovative products that are ready to win.
Every watt, every second, every kilometer covered is a new victory, whether during a race or a simple Sunday stroll.
It's this quest for perfection that drives VAN RYSEL, aiming to maximize the pleasure of effort and live great human experiences.
In 2025, the brand strengthened its partnership with the NewGen and World Tour teams by becoming an official supplier of cycling apparel, bikes, helmets and goggles.
Official partner
At the heart of this approach is the spirit of innovation. Always attentive to its customers and to trends, Armand Thiery offers elegant fashion in tune with the times. This ability to adapt and evolve has made the brand the benchmark for dynamic ready-to-wear that knows, understands and accompanies women and men.
This human link is reinforced by a network of almost 600 stores throughout France and an e-commerce site, offering a personalized experience and a presence as close as possible to its customers.
With this in mind, Armand Thiery is proud to launch its partnership with the DECATHLON AG2R LA MONDIALE team. The brand is pleased to dress riders in their lifestyle outfits, offering them a look adapted to their needs.
This alliance stems naturally from a sharing of strong values: the quest for performance, exacting standards, attention to detail and a deeply human approach.
Alongside DECATHLON AG2R LA MONDIALE, Armand Thiery looks to the future with élan, ambition and audacity.
Major technical partners
Škoda is a brand with a long-standing commitment to cycling. A partner of the FFC and the world's biggest cycling events and races, including the Tour de France and Tour de France Femmes with Zwift, Škoda has also developed its community platform, Škoda We Love Cycling, to promote cycling in all its forms and for all levels. Organized into regional clubs spread across the country, club captains organize free cycling outings open to all.
Škoda is very proud to be involved with the DECATHLON AG2R LA MONDIALE team, with whom it shares excellence and ambitions. As part of this partnership, Škoda France is supplying vehicles for the WorldTour and NewGen teams, a fantastic showcase for its models.