Powerbar becomes an official technical partner
Since January 1, 2025, the pioneering sports nutrition brand has been contributing its expertise and high-quality products to support the performance of the French cycling team's athletes. This partnership marks a new stage in the history of Powerbar, which revolutionized sports nutrition in 1986 with the invention of the first energy bar. More recently, in 2024, the brand consolidated its leadership position with the launch of Powerbar Black Line, a line of innovative products developed to meet the demands of professional athletes.
Tailor-made nutrition for elite performance
For the 2025 season, Powerbar is providing DECATHLON AG2R LA MONDIALE with a complete range of gels, bars and drinks, specially formulated for top-level cycling. True to its motto "For Athletes, By Athletes", the partnership is part of a close collaboration with athletes to design products perfectly adapted to the specific needs of professional cyclists. "We are extremely proud to support a team as historic and successful as DECATHLON AG2R LA MONDIALE, and to provide the team with optimal nutrition before, during and after the races," says Christian Haft, Marketing Manager for Teams and Partnerships at Powerbar.
A promising partnership
With a wealth of experience on the major tours, including the Tour de France, the Giro d'Italia and the Vuelta a España, the DECATHLON AG2R LA MONDIALE team sees considerable potential in this partnership to reach new heights. Nutritionist Julien Louis: "Good nutrition is a key factor for success in professional cycling. With Powerbar, we now have at our side the inventor of the sports nutrition category, and we receive products perfectly adapted to our needs". This partnership will also give rise to several joint actions aimed at raising awareness among fans worldwide of the challenges of sports nutrition and the importance of optimal nutrition for performance.
About POWERBAR
Powerbar invented the world's first energy bar in 1986 and has been considered a pioneer in sports nutrition ever since. Through continuous innovation, uncompromising quality and the application of the latest scientific knowledge, Powerbar has established itself as a leading brand for athletes worldwide. The company sets milestones in the development of performance-oriented nutritional concepts and helps athletes achieve their goals.
